Captions are a great way to tell your Instagram followers what your photo is about. It does more than that, however.
Did you know that your Instagram captions are a great marketing tool to boost engagement? Find out why you need captions and some tips for creating ones with that wow factor.
Why do you need Instagram captions?
In the past, you may have relied on likes to gauge the engagement of your photos. But that doesn’t get people talking, does it? To really engage your followers, you need to start a conversation, and a caption is a great way to do that.
Additionally, Instagram does not allow users to filter followers to external links. Your caption is the best way to tell them to check out your profile page and website information.
Do you need a subtitle boost? Generally, if you see an engagement rate between 3% and 6%, you can congratulate yourself. You’re in shape. Everything above is phenomenal. If you fall below the 3% threshold, you may need to rethink your Instagram strategy.
Four tips for creating great captions
Want to spark more conversations under your photos and increase engagement with your followers? Connect with your audience and rank higher on the platform with these caption tips.
1. Stay true to your brand
First, consistency is key when sending messages to the rest of the world. It’s true whether you have a business profile and a brand or a personal profile for your friends and loved ones.
Create a voice that represents who you want others to see. Finding the right voice can also help you attract the right followers.
2. Rewrite until it’s right
As any good writer knows, sometimes the best ideas don’t come out on the first draft. Or the second. Or even the third.
Don’t feel obligated to post the first ideas that come to mind. Instead, let your creativity flow until you get the exact message you want to share.
3. Wrap them up with storytelling
When you think of stories, you may think of long articles, but you can still tell a story in a few simple sentences. Let your audience know what is happening in the photo. Get them invested in the image and let them in behind the scenes.
Remember, though, that Instagram only allows 2200 characters per caption, and longer captions get cut off in the feed.
Can you use the maximum characters allowed? Sure!
But if possible, lead with the key part of your message. Give the audience a reason to press “more” in the first two lines of your caption.
4. Don’t forget your CTA
Now that you have your audience’s attention, don’t forget to include a call to action. Your CTA moves subscribers from just browsing into the realm of engagement. What do you want your audience to do?
There are a variety of CTA options to choose from, such as commenting or clicking on your profile link. Instagram only allows users to include one external link, but you can direct people there to take an action.
If you want people to read a blog post, direct them to your profile page to access the link. The same goes for free downloads and registration pages.
Of course, these are the common ways to use a CTA in a caption. But if your goal is to increase engagement, you can try more creative avenues. For example, you can ask the audience to tag friends in the comments section to better watch you and boost engagement. You can also encourage people to share your stuff in their stories.
Contests and giveaways are also a great way to boost engagement with your audience. Or you can play a game or host a “challenge” to further engage your followers. Whatever you decide to do, be sure to use concrete words that encourage the audience to react.
5. Use emojis
If the emojis aren’t part of your brand, you don’t have to use them. But they’re often the perfect way to convey your current mood or brand personality with a few simple, well-placed images. You don’t need to blast your audience with an emoji page. Choose a few to emphasize the essential parts of your caption and have fun with them.
Things to remember about legends
Do you need to include captions with your photos? Not necessarily. But you would also be ignoring one of the best tools available to you for increasing audience engagement.
What type of subtitles do you like to read? Tell us about it in the comments below.