Like many other social networks, TikTok relies on an algorithm to choose the type of content to present to its users. As these are proprietary features, these algorithms work differently from app to app. Their owners keep them top secret to prevent users from sneaking their way to trending pages.
For TikTok, the most important thing is the “For You” page. It’s the first thing you see when you open the app. Based on your viewing history, it displays all currently popular videos that are of interest to the community.
Access the For You page
With over a billion monthly views, it can be a little difficult to get your video to show up on “For You”, the app’s homepage. This is why it is essential to first understand what it is.
TikTok uses this page to recommend videos to users. All the content you will see on this page is based directly on your previous experiences within TikTok. All of your views, likes, and interactions are considered when the algorithm curates content for you. This, in turn, also helps creators get their videos out to a wide range of new people who might be interested in their content.
Create captivating videos in decent quality
As with any other creative endeavor, keeping your content authentic is essential. Don’t be afraid of your personality, whatever it is. After all, you are who you are and you should accept that. Staying true to yourself is the best way to engage audiences, especially since people can see through all the “smoke and screen”. A fake personality can ultimately drive them out of your videos.
You also need to make sure your video is of good quality. People need to be able to see what you’re trying to show them, as well as understand what you’re saying or singing. Dark videos with unintelligible audio may not be the best way to attract people.
If your content is authentic and well-produced, chances are people will respond positively to it. Likes, comments, and shares are essential if you’re aiming for TikTok’s “For You” page.
Be sure to follow the latest trends
One of the best ways to create engaging content is to capture the latest trends. This will offer others your perspective on this popular topic that everyone is talking about right now.
Challenges are one of the most popular forms of trending content on TikTok. Joining an ongoing viral challenge is a great way to showcase your video to other users. To get an idea of which challenges you should focus on, do some research on the “Discover” and “For You” pages of the app. These trends change every week, so be sure to follow that as well.
After recording your video, consider adding popular music from TikTok’s catalog. The app will show you which songs are trending right now. Choose the one that best suits your video. However, keep in mind that fun and upbeat songs generate more views by default.
So you’ve recorded your challenge video and added some fun, trending music. The next important step is to add hashtags to your post. Without hashtags, TikTok won’t know what your video is about, so it won’t recommend it to other people. Keep hashtags relevant to your video and use some of the trending ones as well.
Finally, don’t forget to add the hashtags #foryou and #foryoupage. It’s not guaranteed that your video will show up on the For You page, but some people have reported that it helped them get there. It doesn’t hurt to try.
Interact with other TikTok users
After all, TikTok is a social network, and as such, it’s natural for you to interact with other users.
When you’re done watching a funny video you found on your For You page, be sure to like it. Sharing it with your friends or family will surely increase the interaction on this very topic. Also, if you have something to say about this video, leave your comment. This might spark a conversation that will also get you a few subscribers. Who knows, maybe you will have the opportunity to collaborate with this person at some point, or you may even become friends.
When it comes to your videos, it is essential to be very attentive to the reactions that may come your way. If you get favorable comments, be sure to hit that like button. If someone asks a question, you must answer it. Starting the conversation on your video will surely improve its rating in TikTok’s algorithm.
TikTok is fun!
Getting to the coveted “For You” page is certainly no easy task. However, if your videos are of good quality and follow current trends, you are going in the right direction. To get closer to the goal, add your flair when creating challenge videos and interact with other people on the network. Lastly, it’s all about having fun, so take that as your final tip.
Have you ever made a viral video on TikTok? Do you interact regularly with your subscribers? Please share your TikTok experiences in the comments section below.