The global popularity of TikTok and Triller is based on authentic user-generated content. By allowing people to create casual videos and share them with the world, the two apps might, at first glance, seem quite similar.
What is different about them is the approach to video formats that users can download. There’s also how they source the music for the videos themselves. With more than 30 times the number of monthly active users of Triller, TikTok is clearly more popular. But with Triller’s exponential 500% year-over-year growth, that may well change in the future.
Released in 2016, TikTok originally only served the Chinese market. A year later, when it appeared on mobile platforms around the world, it took the internet by storm. Today, it’s one of the most popular apps overall, with 1.5 billion downloads and over 800 million monthly active users.
Videos and music
With TikTok, you can record a video with your smartphone, edit it, add music and post it on the platform. The only limitation is that your final work cannot be longer than 15 seconds. After that, other TikTok users can watch, like and share your video on other social platforms.
When it comes to editing, there are a lot of things you can do with your video. You can cut it however you want, add effects and overlays, and even play it in slow motion. If you want to add text to your clip, you can do that too.
Although you cannot add music from external sources, you can choose songs from the app’s library. Because TikTok has signed deals with many music labels, you will undoubtedly be able to find a track that matches the vibe of your video.
Platform AI Algorithm
When you upload your video, you can add hashtags to help other people find your video based on their interests. Of course, there’s always a chance your video will appear on the app’s Discover page, making it visible to a much wider audience.
Apart from the Discover page, TikTok’s algorithm also organizes uploaded content to show trending hashtags and current top videos. And if you want to boost your video, you can do so through sponsored campaigns.
The app’s AI takes note of a user’s viewing history and engagement, providing a personalized experience for each individual. When it comes to music, TikTok’s algorithm doesn’t seem to favor any particular genre.
Appearing a year before TikTok, Triller currently has 75 million app downloads. With 26.5 million monthly active users, those numbers don’t even come close to TikTok’s success. But with growth that has skyrocketed five times over the past few years, Triller is definitely proving to be a worthy competitor to TikTok.
Videos and music
The main difference between the two is that Triller does not have manual video editing capabilities. Instead, users can record any number of videos with their smartphone, pick a song, and let the app do the hard work. The end result is a personalized music video that lasts for the duration of the song.
To do this, Triller uses an advanced AI algorithm to analyze both your body movement and the movement of your lips. Using this information, the app then chooses your best video takes and syncs them to the beat of your chosen song. The result is truly amazing, given that everything is done automatically.
It’s important to point out that Triller uses entire songs when creating your clip. It also lets you choose music from the app’s catalog, Apple Music, or Spotify. In this way, Triller directly supports artists whose work appears in users’ videos.
The operation of this support is quite simple and ingenious at the same time. If you add a song from Apple Music or Spotify, each time your video gets a view, that view also counts towards the artist’s stream count on the respective platform.
Platform AI Algorithm
Since Triller is basically an AI-based video editing tool, it also automatically adds effects to your videos. These range from random overlays, slow and fast motion, and basic text that appears in your Triller clips.
When choosing content for its Discover pages, the algorithm organizes it in different ways. There are leaderboards, genre categories, top videos with trending hashtags, and the inevitable promoted campaigns. All of this makes finding new videos much more accessible. When deciding what content to show users, it seems the app’s AI favors artist accounts over random accounts.
While getting your custom music video out to a wider audience might be a bit more difficult, Triller stays true to its purpose. By supporting music artists around the world, you can now use entire songs in your videos. And if you organize your favorite clips into custom playlists, you can share them with other users on the platform.
Compare the two
Regardless of the different approach to creating user videos, TikTok and Triller are a great way to showcase your creativity. By mixing your own videos with existing music, the end result is sure to become a truly authentic experience.
Although TikTok does not focus on any specific genre, it seems that Triller favors hip-hop and EDM (Electronic Dance Music). This is not surprising, since some of Triller’s investors are actually celebrities in these genres. Snoop Dogg, Kendrick Lamar, Weeknd, and Marshmello are just a few popular names that financially support the app’s efforts.
This definitely proves Triller’s intention to support the music industry and individual artists. Contrary to this, TikTok seems to be moving in the opposite direction. There are rumors that the owner of TikTok, a Chinese company called ByteDance, is planning to launch its own streaming platform. With this, he will become another contender in the music industry.
Use them both!
Although TikTok and Triller offer similar functionality, each offers a completely different experience. If you want to create a short and fun clip, use TikTok. If you have a burst of musical creativity, jump on Triller and create your own music video.
Have you tried using both apps? Do you favor one over the other? Share your thoughts in the comments section below.